Strictly Confidential campaign
Created by TV’s most notorious judge, Craig Revel Horwood, Strictly Confidential brings the success of the TV series to a series of theatres across the UK. With a striking creative the Adlift media format was the perfect choice for the Plymouth Pavilions to reach a target audience of females in the busiest venue in the city.
Shopping mall media allows advertisers to reach social groups, whether it’s friends talking about a night at the theatre or a family looking for a great day out. In a busy mall, size is important and Adlift ensures your campaign gets noticed. Recent research has shown that 40% of passing consumers will look at an Adlift campaign, you can see more effective examples of this media format here.
