New Outdoor Recall Study
It’s always good to see a new perspective on traditional media consumption and this insightful report by APN Outdoor is no exception. What they call the Attention Economy highlights how Outdoor stacks up to TV and online in terms of the amount of time consumers spend exposed to each and then, subsequently, the associated recall figures.
Outdoor was recorded as one of the highest performers of all mediums tested, with 72% of respondents recalling outdoor ads, compared with 77% for television and 64% for online.
The study also shows that Outdoor scores as one of the top mediums associated with a positive mindset and also carries the lowest levels of ad avoidance.
Our own research has shown how effective the Adlift media format can be, you can see more here.
