Our Clearing Campaign Results
University clients are just starting to come back to us with feedback and results. In this example, Adlift generated the most enquiries of any non-digital media format used in the campaign.
ABOUT US.
WHO WE ARE AND
WHERE WE'RE GOING
The CitySpace Media Story
CitySpace Media was launched to provide an opportunity for regional advertisers to take advantage of the status and results which can be achieved through innovative and impactful media formats which would otherwise be associated with national brands.
Working in partnership with Limited Space, the UKs leading national mall media provider, we provide regional advertisers with access to the mall audience. The combination of the service and infrastructure offered by a national media owner along with dedicated account management and local focus provides our clients with everything they need to ensure their marketing budget is working as hard as possible. It’s a premium product and dedicated service priced for the regional advertising market.
The team behind CitySpace each have over 15 years’ experience across the media industry from both national and regional advertising. This has allowed us to create a business which is focused on delivering effective solutions for our clients by using unrivalled research and insight to demonstrate how we can achieve marketing objectives. Each of our clients is valued and we pride ourselves on being able to offer high levels of personal account management alongside the support of an incredibly effective and accountable operations process.
The CitySpace Media Vision
CitySpace Media will continue to grow as we work closely with our partners and look to introduce new opportunities for our clients to engage their target audiences in UK shopping malls. Our growth will be driven by the fact that we look after our advertising clients to ensure campaigns meet their objectives, something which has been highlighted by the number of advertisers who now use Adlift regularly for both tactical campaigns and long-term presence in the mall. Most importantly, we aim to be part of our clients’ ongoing marketing plans and our key objective is to offer insight and information for any advertisers considering activity within the mall environment in order to improve understanding of the opportunity and continually improving campaigns.
By working closely with our partners we will continue to bring products, services and research learnings to the regional advertising market which would otherwise be reserved for national brands, allowing our clients to project their campaigns to their target audience with increasing effectiveness.
Plans for growth are ongoing and include new malls, new media formats and creative concepts. Feedback from our clients is key and allows us to grown and improve our offering in ways which continue to add value to our customers.
Recent Campaigns
A wide range of clients use Adlift so whether you are looking to target teenagers, families, affluent professionals or simply reach a wealth of consumers from your local area we have examples of tactical & long-term campaigns to show how Adlift can benefit your marketing plan.
Our Insights
By investing in state-of-the-art research we can give our clients the assurances that their marketing budget is being used in the most effective way, both in terms of impact and audience reach. We provide insight into mall audiences, the venues, and how Adlift engages consumers.
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We used Adlift in the friary shopping centre for 6-weeks and received over 50 calls for our campaign promoting the new 2-series. The high footfalls in the mall and visibility that Adlift provides are a great combination. We’re building Adlift in to our ongoing plans and intend on using this format to drive dealership enquiries through 2017.
Group Marketing Assistant, Vines BMW
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The lift space at Union Square has allowed us to deploy a differentiated and creative marketing solution within a high footfall environment to help stand us apart from our competition. This also allows us to take the brand straight in to the busiest mall in Aberdeen and project ourselves in an engaging manner. CitySpace have presented us great opportunities to do this with a flexible approach.
Sales and Marketing Director, Cala Homes
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CitySpace are a pleasure to deal with. We use the Adlifts in malls for Theatre Royal Plymouth who in turn benefit from some great exposure – the Adlift format really stands out in the busy malls. The whole process from start to finish is flexible, efficient and ultimately effective! CitySpace provide a superb all-round service.
Director, Pinpoint Out of Home
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We were incredibly pleased with the stunning and professional execution of the Adlifts we booked for Peugeot. As marketing becomes more of a bidding match in a digital war, it has been refreshing to invest in outdoor media to raise awareness amongst our target market. We look forward to potentially working together again in the future.
Marketing Assistant, Vospers Motorhouse
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It is a challenge finding premium advertising formats that reach large audiences relevant to BMW & Mini. The high footfalls and affluent mall audience, with the stand-out that Adlift provides, led to us using the format several times this year. Feedback from our dealerships has been very good and the enquiries generated led to us planning several more campaigns.
Group Customer Relationship Manager, Ocean BMW & Mini
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We needed to reach the right audiences for the recruitment of 250 roles at our new customer service centre. The opportunity to have our recruitment messaging in high footfall locations in Queensgate Shopping Centre was an area we were keen to explore and we found the Adlift space ideal. The location of the lifts provided optimum opportunity people to see our advertising and to spend time stood in front of them to read the campaign message.
Head of Customer Experience, Addison Lee
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Adlift provided the opportunity to reach our audience in an impactful way. We received fantastic engagement with our advertisement – receiving more direct calls to action than we did through any other non-digital channel used throughout our campaign. The service we received made the set-up simple and trouble-free whilst producing results beyond our expectations.
Marketing Officer, University of Suffolk
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Cityspace have enabled us to reach our target market in environments which we wouldn’t normally have access to. Our lift advertisements have given us an opportunity to increase our brand awareness and deliver different marketing campaigns to prospective students in an effective yet subtle way.
Marketing Officer, University of St Mark & St John