ADLIFT.
THE MOST EFFECTIVE
MALL MEDIA
MALLS.
DELIVERING HUGE
CONSUMER AUDIENCES
GET NOTICED.
HIGH FOOTFALL AND LONG
DWELL TIME LOCATIONS
STAND OUT.
100% SHARE OF VOICE
AND NO COMPETING BRANDS
All about Adlift
Malls are busy venues, so it’s important that your advertising campaign stands out – size is important. Adlift is one of the largest advertising spaces available, ensuring your campaign gets noticed and that your marketing message is conveyed effectively. The lifts are positioned for convenience to shoppers as they move around the mall, making this the ideal location to showcase your campaign due to two key factors – as many people as possible will see your campaign and your target audience will spend time stood in front of your message.
Adlift is a premium media format priced for the regional market. Our clients benefit from great exposure in the busiest local venue. Campaigns not only achieve huge footfall figures but also the status of solus advertiser in any Adlift location. Only one advertiser is allowed on any bank of lifts meaning you don’t share the space with any other brands, giving you more share of voice and a more effective campaign.
What Adlift can do for you
Adlift reaches your target audience in two ways. Firstly the huge number of people who walk past the lift locations where 40% of these consumers will look at Adlift. Secondly those using the lifts are stood in front of your creative for an average of over 10 seconds, giving plenty of time to take in your message. Because of the key locations and the fact that Adlift is so noticeable your campaign will be seen by 1 in 4 of all shoppers. As an example, in a mall with a 800,000 monthly footfall a 4-week campaign will be viewed by 200,000 shoppers.
Adlift makes your advertising budget work as hard as possible by delivering your campaign to as many of your target audience as possible. By reaching consumers in the right frame of mind, relaxed with their friends or family in their leisure time, Adlift engages consumers and gives your audience time to read and digest important information. With repeated opportunities to see your campaign, and by not sharing the space with any other brands, Adlift gets your campaign noticed.
What makes a successful campaign?
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Footfall
Display your campaign in the busiest venue possible. The average monthly footfall of our malls is over 870,000
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Noticeability
Use an effective media format to get your campaign noticed. 1 in 4 visitors to the mall will view an Adlift campaign
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Dwell time
Ensure your target audience have time to take in your message. Dwell time in front of Adlift is 10 seconds on average
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Impact
Your creative needs to be displayed in an effective way. 40% of passing consumers will look at Adlift
About Malls
The mall is the busiest location in the city centre, attracting consumers from a significant catchment area. With an average monthly footfall of over 870,000 our malls are an ideal location for regional advertisers to reach the largest possible relevant audience in a cost effective way.
The Opportunity
Advertising in your local shopping mall reaches your target audience in huge numbers. Adlift ensures that you stand out in this busy venue and that your message is communicated effectively, raising the profile of your brand and engaging consumers from a relevant catchment area.
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The lift space at Union Square has allowed us to deploy a differentiated and creative marketing solution within a high footfall environment to help stand us apart from our competition. This also allows us to take the brand straight in to the busiest mall in Aberdeen and project ourselves in an engaging manner. CitySpace have presented us great opportunities to do this with a flexible approach.
Sales and Marketing Director, Cala Homes
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Adlift provided the opportunity to reach our audience in an impactful way. We received fantastic engagement with our advertisement – receiving more direct calls to action than we did through any other non-digital channel used throughout our campaign. The service we received made the set-up simple and trouble-free whilst producing results beyond our expectations.
Marketing Officer, University of Suffolk
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It is a challenge finding premium advertising formats that reach large audiences relevant to BMW & Mini. The high footfalls and affluent mall audience, with the stand-out that Adlift provides, led to us using the format several times this year. Feedback from our dealerships has been very good and the enquiries generated led to us planning several more campaigns.
Group Customer Relationship Manager, Ocean BMW & Mini
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We were incredibly pleased with the stunning and professional execution of the Adlifts we booked for Peugeot. As marketing becomes more of a bidding match in a digital war, it has been refreshing to invest in outdoor media to raise awareness amongst our target market. We look forward to potentially working together again in the future.
Marketing Assistant, Vospers Motorhouse
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We needed to reach the right audiences for the recruitment of 250 roles at our new customer service centre. The opportunity to have our recruitment messaging in high footfall locations in Queensgate Shopping Centre was an area we were keen to explore and we found the Adlift space ideal. The location of the lifts provided optimum opportunity people to see our advertising and to spend time stood in front of them to read the campaign message.
Head of Customer Experience, Addison Lee
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Cityspace have enabled us to reach our target market in environments which we wouldn’t normally have access to. Our lift advertisements have given us an opportunity to increase our brand awareness and deliver different marketing campaigns to prospective students in an effective yet subtle way.
Marketing Officer, University of St Mark & St John
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CitySpace are a pleasure to deal with. We use the Adlifts in malls for Theatre Royal Plymouth who in turn benefit from some great exposure – the Adlift format really stands out in the busy malls. The whole process from start to finish is flexible, efficient and ultimately effective! CitySpace provide a superb all-round service.
Director, Pinpoint Out of Home
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We used Adlift in the friary shopping centre for 6-weeks and received over 50 calls for our campaign promoting the new 2-series. The high footfalls in the mall and visibility that Adlift provides are a great combination. We’re building Adlift in to our ongoing plans and intend on using this format to drive dealership enquiries through 2017.
Group Marketing Assistant, Vines BMW